The Casual look was born in a time of camaraderie and a defiance of the norm. It was a time when music made the ground shake, fashion pushed boundaries, and a community of fans created their own language and style.
Born of this time, we at Gorilla State aim to capture that raw, unfiltered energy and style by merging terrace fashion with iconic images to create retro and Casuals inspired T-shirts and prints. The designs compel you to take a second look - re-imagining the sleek, timeless appeal of pop-culture icons whilst paying tribute to superstars. From Marilyn Monroe to Judy Garland AKA Dorothy, to David Bowie and The Beatles - all are worthy of a Gorilla State makeover.
Through our art, Gorilla State connects you to a movement beyond the ordinary — a Casuals tribe. A tribe for whom each piece transcends design to become a statement of homage. Own the T-shirt. Own the print. Join our tribe.
Our creative team is made up of individuals with diverse expertise and interests, all coming together to innovate the products at Gorilla State. We are united by a shared process and a deep understanding of each other’s expectations. It all begins with a conversation – an exchange of ideas that sparks a concept. From there, a simple sketch takes shape, and what starts as an idea in someone’s head transforms into a tangible piece of art. This collaborative journey, driven by our varied talents and perspectives, is what makes Gorilla State truly authentic. Our blend of creativity ensures that every product is a unique fusion of passion, innovation and craftsmanship.